2018年雅马哈综合报告
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为了灵活应对舷外电机需求的增长,公司正在通过检讨舷外电机全球生产布局等措施提高产能。Power 亚博体育登录网址 免费ProductsNet销售额同比增长22亿日元(1.4%)至1538亿日元,营业收入为2亿日元,而截至2017年12月31日的财年营业亏损为15亿日元。由于高尔夫球车和多用途发动机的销量同比增长,以及休闲越野车(rov)的成本下降,销售额和利润都有所增长。公司正在努力加强ROV的营销能力,并准备推出满足市场需求的新平台模型。工业机械和机器人网络销售额同比增长23亿日元,至699亿日元,增长3.4%;营业收入增长8亿日元,至164亿日元,增长5.4%。车载电子表面贴片机的良好销售带动了净销售额和营业收入的增长。公司将通过新产品和新服务加强解决方案,全面优化工厂,增加为客户提供的价值。亚博体育登录网址 免费其他产品净销亚博体育登录网址 免费售额同比增长8亿日元,至826亿日元,同比增长1.0%;营业收入下降14亿日元,同比下降19.3%,至59亿日元。在电动辅助自行车方面,虽然E-kit(电动辅助自行车的驱动装置)对欧洲的出口有所上升,但日本成品自行车的销量下降,产品结构恶化,导致销量增加,利润下降。该公司正在加强在欧洲的E-kit和在日本的电动辅助自行车的销售,并促进在美国的新市场的开发。收入和费用研发费用雅马哈汽车集团的企业目标是成为“Kando创造公司”。亚博比分官网我们渴望为世界各地的人们提供新的刺激和更充实的生活。为此,我们通过不断努力实现“雅马哈汽车工程、制造和营销的独特风格”,旨在创造“新的、原创的和创新亚博体育登录网址 免费的想法和信息”,“在客户之间创造欢乐和信任的技术”,“表达精致活力的有吸引力的设计”,通过我们的技术,将人类逻辑与感性交织在一起,提供独特的高质量产品和服务。亚博比分官网 and “power to build up a lifetime relationship with customers.”We make ongoing efforts to gain recognition from our various stakeholders that “the unique style of Yamaha Motor” constitutes the “Yamaha” brand, and to make our products and services the lifelong preferred choice for stakeholders. We believe that these efforts will enable us to achieve sustainable growth and enhance our medium- to long-term corporate value.We carry out measures to achieve sustainable growth and enhancement of corporate value under our Long-Term Vision, with an eye on 2030 and the Medium-Term Management Plan that runs for three years from 2019.Specifically, we carry out strategic investments for growth in such efforts as “Rethinking Solution” unique to Yamaha and “Transforming Mobility,” as we implement “Advancing Robotics” as our core technologies. We also expand human possibilities and contribute to the realization of better society and more fulfilling life (through our concept of “ART for Human Possibilities”).Under these circumstances, the Group’s overall R&D expenses were ¥102.8 billion.Capital Resources and LiquidityAssets, Liabilities and Total Net AssetsTotal assets as of December 31, 2018, increased ¥17.6 billion, from December 31, 2017, to ¥1,433.5 billion. Current assets increased ¥19.2 billion, as a result of factors including an increase in inventories and short-term sales finance receivables. Non-current assets Yamaha Motor Co., Ltd. Integrated Report 201881

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