旨在创造社会ValueTo实现持续增长,该公司在2019年发现四个重要社会问题(实质性问题),它可以帮助解决利用其优势:环境和资源;交通、教育、和行业;创新;和人力资本管理。我相信,所有这些问题不仅直接连接到公司的品牌价值,但其生存。记住这一点,我们打算集中我们的努力在一系列举措符合重要性的问题。特别是制造商销售产品,排放废气,对环境措施是必须的,正如前面所提到的,我们正在努力亚博体育登录网址 免费减少二氧化碳排放来自我们的产品而主动开发电动汽车。同时,应用正公司的例子,知识,和专业知识获得通过其各种各样的企业为了帮助当地的同一片蓝天下包括干净的水业务在新兴和发展中经济体和我们长期的工作来帮助mod-ernize渔业在非洲和其他地方。我相信这些努力不仅有助于解决社会问题,也有助于提升我们的品牌价值的过程中建立信任关系与当地同一片蓝天下,这将导致更大的企业的长期价值。实质性问题确认,我认为创新为平台公司的增长是indispens-able履行其长期愿景。 Going forward, we will work on innovations such as developing new forms of mobility and providing solutions through robotics to supple-ment labor shortages. Within Yamaha Motor’s Monozukuri is its exclusive development ideal of Jin-Ki Kanno. This refers to technologies that seek to deliver to users the seductive exhilaration felt when they truly become one with their machine. We quantify and fine-tune this kind of exciting performance, which we call Kanno Seino, and build it into our products. For example, when creating a motorcycle, test riders systematically ride and evaluate it in the final stages of development, making confirmations and repeated improve-ments. This process is how Yamaha Motor creates a machine with response tuned to suit human sensibilities, enjoyable handling, chassis behavior bringing peace of mind, and more. In solving Innovation issues, we will use the same approach of exhaustively developing products with charac-teristics that appeal to all five senses. We will continue to provide new value to society through our technologies and sensibilities as a Kando Creating Company by infusing our core technological competencies and Jin-Ki Kanno into our products.commitment to appeal to human sensibilities and create Kando not only through tangible aspects (products) but also to embody this commitment through the services and experi-ences it offers to customers. This falls under the Confidence and Ties elements of the unique style of Yamaha. For example, we operate the bLU cRU*2 rider support program as part of our marketing activities in developed markets. bLU cRU’s most distinguishing feature is its all-around support for further enriching the riding lifestyles of Yamaha product owners. The program fosters interactions between Yamaha Motor and its customers—and among customers themselves—and embodies the goal behind the Company’s “Revs your Heart” brand slogan of delivering exceptional value and experiences that enrich the lives of our customers. Looking ahead, amid rising incomes and living standards in Southeast Asia and emerging markets, I believe that we will be able to put our branding efforts to work there when the role of motorcycles shifts from a means of daily commuting to a tool of choice for recreation.Through these initiatives, Yamaha Motor will strive to be a company chosen by customers that achieves continuous growth by constantly maintaining and improving its brand reputation and brand value. *1 A method of assessing brand strength provided by Interbrand Japan*2 An amateur racing contingency program for riders using Yamaha motorcycles and other productsFrom the PresidentToward Sustainable Growth16Yamaha Motor Co., Ltd. Integrated Report 2020