只创造出雅马哈发动机可以创建“有更大的乐亚博比分官网趣。”这一主题为2019年的东京车展上是相信我们必须更多的提议让人幸福。为了实现我们的长期的愿景”艺术对人类的可能性,“我们考虑了什么具体的方法,我们将创造的价值,以及我们可以带来欢乐。坚持雅马哈在方方面面的独特的风格,从我们的思维方式和创造给我们的产品和他们的应用程序的发展,以及我们的交流方式,我们聚集在创意中心建立一个平台,不仅把所有我们的努力做更多我们能做的也只有我们可以。亚博体育登录网址 免费我们能通过营销全球通信的雅马哈从跨业务的角度而不是indi-vidual企业,所以,我们的基地和业务单位可以从事的各个方面打造品牌的所有权?我们用这些努力创建真正意义,然后相应地实现它们。创意BrandingWe相信管理的一个重要目的是进一步提高雅马哈品牌的价值,让它发光。有鉴于此,该公司建立了创新中心2020年4月提升品牌的司机,是从事一系列举措旨在提高品牌价值。创意中心的建立创意中心新成立的目的creat-ing协同效应通过合并前的产品设计,推进设计角色设计中心与公司的品牌营销和品牌强化操作。为实现这一目标,我们新成立的品牌营销部门,集某些通信设计职责、内容创作以及网站创建和管理,并放置在创意中心管辖。的旗帜下“创造力”,我们打算促进这些努力全面的活动提出了一个新时代的价值。Autonomous Branding® Autonomous Branding®—the autonomization of branding activities—is an approach unique to Yamaha Motor and forms one of its founda-tions. Autonomous Branding® is an initiative that departs from limiting branding to a single form or optimization on a case-by-case basis for our diverse, expansive product lineup or by each individual region. It instead creates a framework based on the unique style of Yamaha in which each involved party takes ownership and implementation of branding with the attitude of “diverse but one at heart.”The headquarters’ role in Autonomous Branding® is none other than to create and provide a range of tools that are uniquely Yamaha. We implement branding using the Kando Cycle brand building tool and measure the results as “brand strength” while galvanizing branding efforts through workshops held in our regions and business areas.We believe that the unique style of Yamaha is the answer that we pursue as well as our method to conducting branding as a whole.Akihiro NagayaExecutive Officer, Chief General Manager of Creative Center, Brand Committee ChairmanHeadquarters prepares a framework and branding contentEach business and base chooses from the framework and uses their choices to carry out branding autonomouslyBase ABase BBase CExample 2: Yamaha Day eventExample 1: BooM display booth designFoundations for Creating Competitiveness32Yamaha Motor Co., Ltd. Integrated Report 2020