我们的目标是提供丰富的海洋生活方式通过构建可持续增长的基础。海洋产品业务组合包括船亚博体育登录网址 免费用发动机、船只、个人船只,池,是该公司的第二大陆地移动业务后操作。业务建立了它的存在作为一个全球领先的尖端的海洋产品市场优势和高度可靠的引擎和船体技术,和它的全球服务网络。亚博体育登录网址 免费在2019财政年度,当前中期管理计划的第一年,我们能够稳步推进优先目标。大舷外发动机的需求在北美和200马力舷外motors-showed Europe-our主要市场稳定增长和转变推进单位如舷内发动机和斯特恩驱动器进行。在这个市场的环境中,我们将加强全球舷外发动机生产结构作为优先考虑的措施在当前的中期管理计划。在2019财政年度,我们对大量舷外发动机开始提高我们的生产能力,提高生产的灵活性之间的雅马哈发动机的岩田聪主要工厂,雅马哈熊本制品有限公司有限公司和泰国雅马哈Motor Co ., Ltd .)计划,并正在取得进展。亚博比分官网亚博体育登录网址 免费此外,目的是进一步发展我们的系统供应商的策略,我们专注于促进复杂的船的发展控制支持功能使用集成控制技术公司实力和我们在2019财年启动一个新的转向装置的市场运动的船。从长远来看,我们打算提前正和产品开发着眼于引进高可靠和高附加值船自动化控制系统等等。2020年,我们预计一个戏剧性的变化在商业环境中由于不断恶化的经济状况伴随全球COVID-19大流行。然而,从一个中长期perspec-tive,我们相信海洋休闲文化的培育日期将保持不变,我们甚至可能会看到积极的变化。帮助提供了可靠和丰富的海洋生活在海洋的长期愿景,我们将寻求加强高利润业务结构,构建可持续发展的基础,尽管当前业务环境的严重性。雅马哈海洋Pr亚博体育登录网址 免费oductsMarkets和条件MotorMain competit亚博比分官网orsOutboard motorsAs舷外发动机的需求日益上升的需求pleasure-use船,主要在北美和欧洲,我们会建立一个全球生产结构的灵活性来跟上需求。 Mercury Marine, Suzuki, Honda, Tohatsu, EvinrudeBoatsThe domestic boat market is relatively stable and we will offer higher value-added pleasure-use boats. With “Sea-Style” and our other service-based businesses, we will strengthen our development of services in line with customer preferences.Yanmar, Toyota, Suzuki, TohatsuPersonal watercraftThe North American market accounts for the majority of demand and is growing in scale yearly as uses for personal watercraft broaden.BRP, KawasakiOverview of Primary Products and Main CompetitorsProgress: In addi-tion to continuing our activities to date, in fiscal 2019, we took part in survey work aimed at resolving the issue of ocean plastic waste.Opportunities• Growing demand for large outboard motors centered on developed markets• Expansion of peripheral equipment business due to advances with integrated control technologies• Changes in values regarding marine leisure triggered by the impact of the COVID-19 pandemicRisks• Making flexibility adjustments to manufacturing and sales structures in response to recent demand fluctuations due to the COVID-19 pandemic, etc.• Creating a business structure resilient against changes in exchange rates and regulationsStrengths• Overall business strength of the Marine Products business (wide-ranging fields of operation and product lineup)• Unquestioned product reliability centered around integrated control technologies• Sales and service capabilities spanning the global marketHirofumi UsuiSenior Executive Officer,Chief General Manager of Marine Business OperationsBusiness Strategy72Yamaha Motor Co., Ltd. Integrated Report 2020