土地MobilityWe将重新定义流动性的价值,努力创建庙宇超越移动的边界。我们有一个艰难的一年在2020财年销售额和利润下降由于COVID-19大流行。然而,由于管理风险而适应市场趋势和努力削减开支的同时,我们的结果表明,我们能够避免最坏的情况,我们预计2020年4月,估计病毒的影响我们的业务。也就是说,雅马哈发动机的需求链管理亚博比分官网实践传统上把产品库存mini-mum符合需求,所以需求大幅波动在2020财年对我们来说非常困难的回应。这使得imme-diate问题与我们的生产计划和供应能力清晰,与活力,我们将解决这些问题。技术和环境法规的发展以及价值放在日常生活和生活变得更加多样化,大流行,和视图consti-tutes“流动性”也极大地改变了。在这种情况下,考虑用户真正寻找的原因是雅马哈公司议程的一部分。与此同时,我认为这是至关重要的,用我们的产品,我们重新定义他们所提供的价值提升他们不仅仅是一种从一个地方移亚博体育登录网址 免费动到另一个。乐器还是流动性,拥有Yamaha-brand产品是有趣的和用户的幸福。我相信重新定义流动性的价值超越简单的“使用消费品”是关键交付价值拌和,连接到人类表达我们长期愿景的艺术对人类的可能性。 Simply raising product performance will not suffice. As we redefine mobility and think about the kind of Kando we want to deliver to our customers, we also need to ponder where the source of our future Kando will come from. Yamaha Motor developed the world’s first electrically power-assisted bicycle and brought the side-by-side ROV to market, providing users with fresh experiential value over the years. In this way, it is in our DNA to pioneer new markets by creating new forms of mobility, and by doing so, we have established a firm position in each of our fields. While coordinating our efforts internally and externally, we will apply the unique advantages, technologies, and know-how we have accumulated from engaging in a wide range of segments—from electrically power-assisted products to low- and high-speed mobility—toward creating new forms of mobility that embody our corporate values and thereby ensure we seize any opportunities that arise.Strengths• Diverse and global product lineup combining both high performance and quality through our cultivated core technologies• Established global brand position for motorcycles• Pedigree of constantly pioneering new markets by creating new forms of mobilityOpportunities• Expansion of middle-income markets in ASEAN and other emerging economies• Global rollout of models compliant with emissions regulations• Evolution of marketing through digital technologiesMarkets and conditions at Yamaha MotorMain competitorsMotorcycles and commuter vehicles for developed marketsOverall demand has remained largely flat since the 2008 global financial crisis. Demand decreased in the first half of fiscal 2020 as a result of the lockdowns instituted in response to the COVID-19 pandemic, but demand for outdoor recreation and personal mobility offered a boost in the second half of the year.Honda, Suzuki, Kawasaki, Harley-Davidson, BMW, Ducati, Triumph, KTM, Aprilia, Piaggio, KYMCOMotorcycles and commuter vehicles for emerging marketsUnit sales fell in our mainstay market of Indonesia and other markets across the globe due to the COVID-19 pandemic.Honda, Suzuki, Kawasaki, Hero, BajajROVs / ATVsThe North American market accounts for the majority of demand. A rise in demand was seen prior to the summer season of 2020.Polaris, BRP, Honda, KawasakiElectrically power-assisted bicycles and OEM drive unitsYamaha Motor is the pioneer of e-Bikes, demand for which is recovering in eco-conscious Europe.Panasonic, Bosch, ShimanoOverview of Primary Products and Main CompetitorsRisks• Tighter emissions regulations in each country• Structural shift in the industry from new technologies and competitors• Shift away from mobility and vehicle ownership among younger generations in JapanTakuya KinoshitaSenior Executive Officer, Chief General Manager of Land Mobility Business Operations, and Executive General Manager of Motorcycle Business Unit, Land Mobility Business Operations72Business StrategyYamaha Motor Co., Ltd. Integrated Report 2021