海洋Produ亚博体育登录网址 免费ctsSeeing戏剧性的市场变化的机会,我们将寻求提供经验与更高的附加值。在2020财政年度,COVID-19大流行大大影响我们的业务,我们的性能结果。尽管如此,我们仍然能够取得稳定的进步与我们当前的优先initia-tives概述了中期管理计划。这些运行持续变换成一个系统供应商,与此同时,博姿公司推出了新舵主™前船转向系统在发达市场和加强我们随着结构与研发功能在北美早期参与新IoT-powered计划问题检测和predic-tive维修服务。此外,户外休闲需求增长在发达市场,积极发展也出现了,比如重新评价海洋娱乐消费品,看到它作为一个可访问的形式的休闲需要没有长途旅行。我们还可以期待未来的以旧换新需求,更多的人买雅马哈船用产品的时间,因此我我们的业务增长的根源。在2021财政年度,我们将准确测定不同层面的需求,并提高我们的产品供应系统,以及推进我们新的海洋战略,我们对未来的业务策略。这种策略以实现海洋长期愿景的“可靠和丰富的海洋生物”,包含了优先计划我们已经参与到目前为止。它旨在改变客户的海洋生活方式与体验,提供更大的心灵的安宁和舒适。我们将应对激烈的市场变化发生在遏制气候变化的背景下,快速的技术创新,和其他发展,以及承担降低障碍的挑战海洋产品ownership-expensive产品价格昂贵的维护,和所需的划船技巧符合我们的案例的方法。这样做将把风险转化为时候,我们将利用我们的优势作为一个生产商,我们努力建设更大的海洋产品的需求。通过我们的战略,我们将寻求提供丰富的海洋生活方式创造高附加值experi-ences和过渡到一个商业模式,促进客户的自我实现。Strengths• Unquestioned product reliability centered on integrated control technologies• Overall business strength supported by wide-ranging business domains and an expansive product lineup• Sales and service capabilities spanning the global marketOpportunities• Growing demand for large outboard motors centered on developed markets• Expansion of peripheral equipment business due to advances with integrated control technologies• Changing sense of value pertaining to marine recreation spurred by staycation demandRisks• Dramatic market changes against the backdrop of climate change, rapid technological innovation, etc.• Making flexibility adjustments to manufacturing and sales structures in response to recent demand fluctuations due to the COVID-19 pandemic, etc.• Creating a business structure resilient against changes in exchange rates and regulationsHirofumi UsuiSenior Executive Officer, Chief General Manager of Marine Business OperationsMarkets and conditions at Yamaha Motor Main competitorsOutboard motors Outdoor and family recreation demand surged after the end of lockdowns, mainly in North America. We will build a global production scheme with the flexibility to keep pace with demand growth.Mercury Marine, Suzuki, Honda, Tohatsu, EvinrudeBoatsThe domestic boat market is relatively stable and we will offer higher-value-added pleasure-use boats. With Sea-Style and our other service-based businesses, we will strengthen our development of services in line with customer preferences.Yanmar, Toyota, Suzuki, TohatsuPersonal watercraftThe North American market accounts for the majority of demand and is growing in scale yearly as uses for personal watercraft broaden.BRP, KawasakiOverview of Primary Products and Main Competitors74Business StrategyYamaha Motor Co., Ltd. Integrated Report 2021